Begrepsammenligning
Event marketingvsstukturkapital
Relasjonsforklaring
Event marketing and 'stukturkapital' (which translates to 'structural capital' in English) are creatively connected through the idea that successful events leverage structural capital—such as partnerships, brand reputation, and organizational processes—to create memorable experiences that enhance
Begrepsammenligning
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Event marketing
nounɪˈvɛnt ˈmɑːrkɪtɪŋ
Event marketing is a strategic approach to promoting a brand, product, or service through in-person or virtual events, aimed at engaging audiences and creating memorable experiences.