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Customer data integrationvsTargeting
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Customer data integration serves as the foundation that enables precise targeting by consolidating customer insights to tailor marketing efforts effectively.
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Customer data integration
nounˈkʌstəmər ˈdeɪtə ˌɪntɪˈɡreɪʃən
The process of aggregating customer data from various sources to create a comprehensive view for analysis and informed decision-making.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.