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Online advertisingvsTargeting
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Online advertising and targeting are intricately connected as effective digital marketing relies on precisely identifying and reaching specific audience segments to deliver tailored messages that resonate and drive engagement.
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Online advertising
nounɒnˈlaɪn ˌæd.vəˈtaɪ.zɪŋ
The practice of promoting products or services via the internet through various platforms and strategies to engage potential customers.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.