Account based marketing (ABM)vsalt-tekst

Account Based Marketing (ABM) focuses on highly personalized marketing efforts targeted at specific high-value accounts, often involving tailored content and messaging to engage decision-makers within those accounts. Alt-tekst (alternative text) is primarily used to describe images for accessibility and SEO purposes. In the context of ABM, alt-tekst plays a practical role in ensuring that personalized digital content—such as customized landing pages, targeted ads, or account-specific content hubs—is accessible to all users, including those using screen readers. Moreover, well-crafted alt-tekst can improve the SEO performance of ABM content by making it more discoverable through search engines, which is critical when targeting niche accounts or industries. Therefore, alt-tekst supports ABM by enhancing the inclusivity and searchability of personalized marketing assets, helping ensure that the tailored content reaches and resonates with the intended accounts effectively.