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Attribution toolsvsGoogle Ads
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Attribution tools enhance the effectiveness of Google Ads by helping marketers analyze which campaigns lead to conversions, enabling more strategic allocation of ad spend.
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Attribution tools
noun/ˌætrɪˈbjuːʃən tuːlz/
Tools used to identify and measure the sources of traffic or conversions in digital marketing, enabling businesses to understand the origins of their leads and sales.
Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.