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Competitive analysisvsHotjar
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Hotjar, a tool for website behavior analytics, plays a vital role in competitive analysis by providing insights into user interactions and engagement on your site compared to competitors.
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Competitive analysis
nounkəmˈpɛtɪtɪv əˈnælɪsɪs
The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.
Hotjar
noun/hɒtˈdʒɑːr/
Hotjar is a behavior analytics and user feedback platform that enables website owners to gain insights into how visitors interact with their sites.