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Content marketing strategyvsGoogle Ads

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Google Ads and content marketing strategy intersect in their shared goal of driving targeted traffic and engagement, as both leverage compelling messaging to connect brands with their ideal audiences at different stages of the customer journey.

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Content marketing strategy

nounkənˈtɛnt ˈmɑrkɪtɪŋ ˈstrætəʤi

A strategic approach to creating and distributing valuable and relevant content aimed at attracting and engaging a target audience, ultimately driving profitable customer actions.

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Google Ads

noun/ˈɡuːɡəl ædz/

A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.

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