Begrepsammenligning
Lead generationvsCustomer journey mapping
Relasjonsforklaring
Lead generation acts as the catalyst that sparks the customer journey mapping process, guiding businesses in understanding and enhancing each stage of the customer’s experience.
Begrepsammenligning
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
Lead generation
noun/ˈlɛd ˌdʒɛnəˈreɪʃən/
The process of identifying and attracting potential customers or clients for a business's products or services.