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Customer journey mapping og Prospekt

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Customer journey mapping and a prospekt both visualize paths to understanding experiences and opportunities, guiding choices and enhancing engagement in their respective contexts.

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Customer journey mapping

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ

The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.

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Prospekt

nounprɒsˈpɛkt

A wide street or avenue, typically lined with trees or buildings, especially in urban environments.

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