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Inbound marketing platformvsTargeting
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Targeting is the strategic approach that enhances the effectiveness of an inbound marketing platform by focusing on specific audience segments to deliver personalized content and drive engagement.
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Inbound marketing platform
nounɪnˈbaʊnd ˈmɑrkɪtɪŋ ˈplætfɔrm
A marketing strategy that focuses on attracting customers through valuable content and experiences, rather than through interruptive advertising. It typically involves the use of digital tools to engage and nurture leads.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.