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Lead magnetvsGoogle Ads
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A lead magnet serves as a compelling bait to attract potential customers, similar to how Google Ads captivates users' attention by targeting specific interests to drive traffic and conversions.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Lead magnet
nounliːd ˈmæɡ.nɪt
A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used to generate leads.