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Market researchvsGoogle Ads
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Google Ads utilizes market research to optimize advertising campaigns by targeting the right audience with tailored messaging based on consumer insights.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Market research
nounˈmɑːrkɪt rɪˈsɜːrʧ
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.