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Marketing automation platformvsBrukertesting
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Brukertesting (user testing) enhances the effectiveness of a marketing automation platform by providing insights into user behavior and preferences, ensuring that automated campaigns resonate with the target audience.
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Brukertesting
substantivbruːkərˌtɛstɪŋ
The process of testing a product or service with real users to gather feedback and improve usability.
Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.