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Marketing performance management platformvsProgrammatisk annonsering

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Both "Marketing performance management platform" and "Programmatisk annonsering" revolve around optimizing advertising effectiveness, where the former tracks and analyzes campaign outcomes while the latter automates ad placements, creating a synergy between data-driven insights and targeted outreach.

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Marketing performance management platform

nounmɑːr.kɪ.tɪŋ pərˈfɔːr.məns mæn.ɪdʒ.mənt ˈplæt.fɔːrm

A technology platform that enables organizations to manage, analyze, and enhance their marketing performance through various metrics and data analysis tools.

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Programmatisk annonsering

substantivpro-gram-ma-tisk an-non-se-ring

Programmatisk annonsering avser den automatiserade processen för köp och försäljning av annonsutrymme online.

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