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Marketing technology og a/b-test

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A/B testing is a key strategy in marketing technology that allows marketers to experiment with different approaches and optimize campaigns based on data-driven insights.

Begrepene

a/b-test

adverb/ˈeɪ bi ˌtɛst/

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

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Marketing technology

noun/mɑr.kɪ.tɪŋ tɛkˈnɒl.ə.dʒi/

The application of technology to enhance and streamline marketing processes, strategies, and campaigns.

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