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Marketing technologyvsProspekt
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"Prospekt," often associated with potential opportunities or leads, directly ties to marketing technology as both focus on converting prospects into customers through data-driven strategies and tools.
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Marketing technology
noun/mɑr.kɪ.tɪŋ tɛkˈnɒl.ə.dʒi/
The application of technology to enhance and streamline marketing processes, strategies, and campaigns.
Prospekt
nounprɒsˈpɛkt
A wide street or avenue, typically lined with trees or buildings, especially in urban environments.