Begrepsammenligning
Multichannel marketingvsa/b-test
Relasjonsforklaring
A/B testing is a vital tool in multichannel marketing, as it allows marketers to evaluate and optimize the effectiveness of different strategies across various channels to enhance overall campaign performance.
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
Multichannel marketing
substantivmuhl-tee-chan-uhl mahr-keting
A marketing strategy that uses multiple channels to reach consumers, integrating different platforms and tools to promote products or services.