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TargetingvsFacebook Pixel
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The Facebook Pixel acts as a digital spotlight, illuminating user behavior to enable precise targeting in advertising strategies.
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Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.
Targeting
nounˈtɑːrɡɪtɪŋ
The act of directing an action or focus toward a specific objective or audience.