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Customer journey mappingvsFacebook Pixel
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Customer journey mapping and Facebook Pixel are interconnected as both tools are essential for understanding user behavior and optimizing targeted marketing strategies, enabling businesses to enhance the overall customer experience.
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.