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Outbound marketingvsFacebook Pixel
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Outbound marketing and Facebook Pixel converge in the realm of targeted advertising, where outbound strategies broadcast messages widely while the Facebook Pixel helps refine and track those messages to specific audiences based on their online behavior.
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Facebook Pixel
substantiv/ˈfeɪs.bʊk ˈpɪk.səl/
A piece of code provided by Facebook that is placed on a website to track user interactions and measure the effectiveness of advertising.
Outbound marketing
noun/ˈaʊtˌbaʊnd ˈmɑrkɪtɪŋ/
Outbound marketing refers to traditional marketing strategies where businesses proactively reach out to potential customers through various channels, such as advertising, cold calling, and direct mail.