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Begrepsrelasjon

Lead generation og Customer journey mapping

Forklaring

Relasjonsforklaring

Lead generation acts as the catalyst that sparks the customer journey mapping process, guiding businesses in understanding and enhancing each stage of the customer’s experience.

Begrepene

Customer journey mapping

nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ

The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.

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Lead generation

noun/ˈlɛd ˌdʒɛnəˈreɪʃən/

The process of identifying and attracting potential customers or clients for a business's products or services.

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