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Lead generationvsGoogle Ads
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Lead generation and Google Ads are intricately linked as Google Ads serves as a powerful tool for businesses to attract potential customers and capture their interest, effectively driving leads into the sales funnel.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Lead generation
noun/ˈlɛd ˌdʒɛnəˈreɪʃən/
The process of identifying and attracting potential customers or clients for a business's products or services.