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Performance marketingvsGoogle Ads
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Performance marketing is a strategy that leverages Google Ads as a powerful tool to drive measurable results and optimize ROI through targeted advertising campaigns.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Performance marketing
noun/pərˈfɔrməns ˈmɑrkɪtɪŋ/
A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks, sales, or leads.