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RemarketingvsGoogle Ads
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Remarketing is a strategic approach in Google Ads that allows businesses to re-engage past visitors with targeted ads, turning previous interest into conversions.
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Google Ads
noun/ˈɡuːɡəl ædz/
A digital advertising platform developed by Google that enables businesses to display ads to users across Google's network, which includes search results, websites, and apps.
Remarketing
substantivrɪˈmɑːrkɪtɪŋ
The act of marketing to individuals who have previously interacted with a brand, often to encourage repeat purchases or engagement.